by Siimon
2. December 2009 12:12
What's the hottest film studio at the moment?
Paramount? MGM? Dreamworks? Think again.
In the view of many Hollywood big wigs it's Relativity Media.
Never heard of them? Few have.
Yet Relativity will produce as many as 35 movies next year. 35!
How did they get into this position of industry dominance?
By making films with an obsessive eye for the numbers. Before a film is green lighted at Relativity, everything is measured: the lead actors’ audience pulling power, the director's previous box office success, revenues of similar films and much more, all using sophisticated financial algorithms.
What can we learn from this?
Well for one thing, just because we may see ourselves as creative and free spirited, we should always remember that usually things improve when measured.
Measuring performance by the numbers may seem a chore, but it gives us clarity, knowledge and confidence about our next steps.
It makes us think about areas of our business (and our life) with a tougher, more objective eye.
Measuring our performance will make us better. Faster. Smarter. Wiser. Dominant. (Just ask the folks at Relativity Media).
Are you measuring enough areas of your life?