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It's written by Siimon Reynolds, a highly successful high achievement expert and entrepreneur, who has co-founded two large enterprises, Photon Group and OMG. SIICOACH enables you to get Siimon’s latest thoughts and discoveries on productivity, high achievement and entrepreneurial success.

Interrupting Interruptions

by Siimon 21. April 2010 09:45

Want to improve your productivity in one second?

Make a decision to not accept being interrupted.

Interruptions are one of the greatest destroyers of productivity there is. Yet most of us meekly agree to talk to whoever walks
into our office, calls us, or even worse, emails us.

As a result it often takes us ages to complete key tasks.

It's not just the time wasted while we listen to the interrupters' usually trivial issues.

It's the time it takes to re-concentrate on the job we were working on.

I read research recently that showed it often takes people ten to fifteen minutes to get back into the same focused state of
mind they were in before being interrupted.

All added up, the cost of interruptions is massive.

The solutions are simple, but not easy.

Block out periods of 30 minutes, one hour, even 2 hours where you do nothing but the task at hand.

If someone walks into your office while you're concentrating, tell them, firmly, that you will meet them at another time. Or put
up a sign saying you'll be free from a particular hour. Or best of all, leave the office and work in a park, a cafe or at home.
Frequently.

This will be challenging for some people, as their bosses and fellow workers will put pressure on them to be available all
the time.

Of course there are times when, for the sake of the relationship, you will have to relent and speak to the interrupters.

But to consistently give in to these people, is to accept that you will be functioning far below your real potential.

And to anybody serious about excellence, that is unacceptable.

Comments

4/22/2010 8:57:48 AM #

Working from home may seem like a great way to avoid all distractions..... However, it's not neccessarily an easier option.
Friends and family often assume because I'm home  I'm available for long  lunches, afternoon shopping sprees, long chit chats and my personal favourite, impromptu visits by friends hoping to kill some time between their very important business appointments.  I might be on the couch with my laptop and not chained to an office cubicle.... But I'm still definitely  'at work'.
Distractions are inevitable... But, we must set up our own individual framework for a successful and productive work day. Not always easy... But always worth it.    

Amelia | Reply

4/22/2010 11:22:25 AM #

I agree, setting a framework is vital when working at home. Without systems, clear work times and boundaries, an apparently interruption free environment can become sluggish and inertia filled. I have often thought the ideal working situation would be half the day at home and half in an office, so i could get the distraction free time, and also the social interaction and energy from others.

siimon reynolds | Reply

4/22/2010 4:03:09 PM #

There's a certain irony here, as I only discovered your post by allowing myself to be distracted, in this case by Twitter. I could be wrong, but we may be evolving into beings that can live with a greater amount of interruption and distraction than our forebears.

But I agree with you, Siimon, key tasks need focus, and your post serves as a timely reminder.

Must go, as I have a sudden urge to check my email ... and Facebook page ... and ...

Graeme Bowman | Reply

4/25/2010 4:17:24 AM #

It's an interesting point you make; the whole idea of finding things by accident.
There's an intriguing new book just out called 'Obliquity'. It shows that in science, business and life we often achieve things by indirect means...

siimon reynolds | Reply

4/22/2010 8:30:16 PM #

It is the old important vs urgent matrix.  Is it important to you?  I give out a virtual phone number except to a few so I can manage phone calls and close Outlook - then check for messages and useful emails every couple of hours when I need some productive time.  Almost no one outside family have my mobile but I have a virtual SMS number that I advertise.
I do spend a limited time on facebook because that is a strategic decisions.
Thanks for the blog Siimon

Jean Cannon | Reply

4/25/2010 4:32:10 AM #

That sounds really efficient, i'm going to look into that.
But what exactly is a virtual phone number?

siimon reynolds | Reply

4/28/2010 12:38:53 PM #

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8/6/2010 10:05:20 AM #

I recently had a lock up in hotel for 9 days with a senior manager.   Every day we had a list, and the day didn't end until we finished the list - some days early, some days very, very late.  We were at our overseas office, and I only had 12 days - 3 days in the office/9 days lock up.   So we had no time for distractions nor did we have the 'luxury' of not achieving our goals.  Bingo!  We did it - and we felt great at the end of it.    During the 9 days  I had one personal/family problem from home which took precedence over everything but after the initial interruption, I allowed time blocks to deal with it and that worked fine.   Our lock up actually took us beyond our goals - the lack of constant interruptions (and we had to be tough!) spurred us on to deliver improvements not only for our clients, but for our employees.  

This sort of schedule also allows me to focus, do the work and get home as soon as possible to my wonderful family.  My commute with planes and other transport to the os office is 45 hours.  I met another business traveller on my first long haul - it was a Wednesday and he said "well, I am going for work - they've given me till Monday to get over the trip.  How long have you got?"  I love being home with my family, so I was starting as soon as I arrived with a scheduled meeting in a private lounge at my destination airport.  Sure I was tired, but it was just a preliminary meeting to get the ball rolling.  Managing time is still something I struggle with so I have to be tough with myself and others.    I no longer 'work' on planes  - it is time to watch a film, read a book or just visualise the trip / job ahead of me which is a great tool in itself.   At the moment I am reading Why People Fail - thanks Siimon!!!  It is most inspiring.

Anna | Reply

8/27/2010 9:49:35 AM #


Hi Siimon,
Years ago you said to get a portfolio together, and I did. And this retrospective collection- because of my contacting the right person re the type of portfolio- now will have its potential realised! 
This came to mind today as I was writing the story that will be finished within the month. Thanks again for the reminder to spend time focusing on what is most important in our lives.  Cool! 
Best,
Lauri

Lauri | Reply

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