SIICOACH is a blog with powerful tips and observations about personal success, high performance and entrepreneurship.

It aims to help you to

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It's written by Siimon Reynolds, a highly successful high achievement expert and entrepreneur, who has co-founded two large enterprises, Photon Group and OMG. SIICOACH enables you to get Siimon's latest thoughts and discoveries on productivity, high achievement and entrepreneurial success.

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Maximising Potential Profit

by Siimon 29. January 2010 12:01

Recently I went to one of L.A's hottest restaurants, Giorgio Baldi, in Malibu.

The place was packed. Stars hobnobbed, kissing cheeks and patting backs (I spotted Drew Barrymore,
Robert Duvall, and a smattering of rock stars).

This place certainly didn't need any more business, that's for sure. But as we left, there was a
waiter standing at the door, wishing us good night and handing us a business card for the restaurant.

Even though this place was making a fortune, the owners were still trying to maximise profits by
giving the restaurant's phone number to hundreds of diners a night.

There are two lessons here.

The first is that a little thing like handing out a business card can dramatically increase profits
over time (I for one kept the Giorgio card for future dinners).

The second is that no matter how successful you are, or no matter how many people you feed, it
pays to stay hungry.

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Comments

2/2/2010 6:23:59 PM #

Hi Siimon,

A great post here. The ability to stay hungry is key for long term success, otherwise the maxim of "nothing fails faster than success" comes into being faster than many entrepreneurs realise.

I also believe that one of the best ways to stay hungry is, as you achieve your current goals, set bigger ones. This keeps the hunger constantly there.

Cheers,

Niro

Niro | Reply

2/18/2010 12:19:25 PM #

Agree. So many people slow down in life when they've achieved a reasonably high position. Yet the truth is, we are always rising or declining, and we have to be careful to ensure that our slow down doesn't begin our decline. Yet constantly striving can be exhausting too, so we have to balance rest with effort. It's tricky.

siimon reynolds | Reply

2/11/2010 2:13:45 PM #

Very true. The most successful entrepreneurs I know rarely rest on their laurels and are always thinking at least two steps ahead.

It's like a game of pool. You play best when you're thinking at least two shots ahead where each shot is setting you up for the next one, no action is standalone.

Mal Gordon | Reply

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