by Siimon
13. December 2010 12:05
I was on a plane from North Carolina to Los Angeles last week.
200 people on board and bored.
The flight was over 5 hours, yet only once did the flight attendants walk down the aisle offering food/snacks.
If they had simply done it twice they would have increased revenue by at least 30%.
Now this airline has well over 1000 flights every day, so just think how many tens of millions of dollars they are missing out on, simply by not coming back to their customers with another chance to buy.
Are you making the same mistake in your business?
Customers who buy once will often buy two, three or ten times.
If only they are asked.
Hundreds of billions of dollars of potential income is lost every year by all the businesses that don't follow up the first sale with other enticements.
Repeat offers.
New reasons to buy.
Discounts for the next purchase.
A calendar of Sale events.
Any of these techniques will increase the profits of any business significantly.
So many business owners complain that they aren't making enough money.
But like that airline, they're ignoring the opportunities right in front of them.