SIICOACH is a blog with powerful tips and observations about personal success, high performance and entrepreneurship.

It aims to help you to

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It's written by Siimon Reynolds, a highly successful high achievement expert and entrepreneur, who has co-founded two large enterprises, Photon Group and OMG. SIICOACH enables you to get Siimon's latest thoughts and discoveries on productivity, high achievement and entrepreneurial success.

Philosophy of Excellence

by Siimon 18. February 2010 08:14

One of the worst jobs in America is 'Sign Holder'.

You see them on the streets, holding up a sign pointing to a shop or car park.

For hours a day they stand there in the wind, rain or burning sunshine, holding up their trivial sign, bored out of their minds.

For anyone with a speck of self worth, it's the ultimate demeaning job.

Which is why I was stunned recently when I was driving along Sunset Boulevard in Los Angeles.

There was a sign holder performing a highly skilled, electrifying dance routine, balancing the sign at all angles, twisting it around his body at high speed.

Motorists at the traffic lights were transfixed, and so was I.

This guy had taken a terrible job and turned it into something magical, delighting thousands of people every hour.

So many of us are stuck in jobs we don't like, and make the mistake of doing them half heartedly, drudging through them miserably. But acting that way doesn't make our work easier, it does the opposite. Time marches more slowly, our mood stays dark and we never get a promotion out of that job because we're not doing it well enough.

If only we performed our job brilliantly, in a way far above what anyone could expect, we would feel so much better about ourselves, make greater progress and enjoy life far more.

As the great football coach, Vince Lombardi said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour".

Whatever job we have, the secret is to do it superbly. Not just for a chance of promotion, but far more importantly, for our own self worth.

Choosing to be excellent is a better way to live.

Comments

2/24/2010 12:51:57 AM #

When I was in LA, I saw a homeless guy on Sunset holding a sign that said, 'I'll bet you a dollar you'll read this sign.' So much more creative than that old 'Will work for food' chestnut. Sadly, he got a laugh out of me, but not a dollar. But I certainly remembered it, and the level of creativity really impressed me. You just don't see that in Australia. At least, I haven't. Same deal with your dancing sign holder.

Who knows if the dancing sign holder is pulling in more sales or is just pulling in an audience.

Holding a sign and dancing all day might be his dream job, in which case I say good luck to him and hope he's getting paid a decent wage. If not, I hope someone from So You Think You Can Dance, or the like, plucks him off the street and makes him a star. It is LA, after all.

Elly Klein | Reply

3/1/2010 9:03:19 PM #

'Choosing to be excellent is a better way to live.' ...... Love it, have memorized it, thank you!

Amelia | Reply

3/9/2010 5:30:35 PM #

The joyful thing always about your writing Siimon is you gently remind people they have choices and so can determine much of their future, success and happiness[quote

Virginia Gordon | Reply

4/10/2010 11:25:05 PM #

Elly, you can afford to laugh. You don't see creative sign holders because no one in Australia has to hold up a sign - we are protected by welfare. They aren't.
Perhaps food for thought the next time you snigger at the less fortunate.

Grace | Reply

3/29/2011 10:11:43 PM #

It's only taken me a year to reply to this comment but, as they say, better late than never.

Grace, I take offense to your response to my comment. Perhaps I didn't express myself well, but if you knew how much volunteer work I did - how much of my own time and money I spend on mentoring underprivileged teenagers in an effort to keep them out of prison, away from drugs, off the streets and generally safe, happy and motivated - you would know that I do not snigger at the less fortunate. In fact, if I were to snigger at anyone, it would be the people who have all the time and money in the world to help out, yet choose to sit on the sidelines and do nothing (many of those people are my own family and friends... but I digress.)

What I was trying to say was how creative, talented and dynamic Americans are compared to Australians. (I hate the anti-American sentiments my fellow countrymen tend to throw around.) What I was also trying to say was not to assume that just because a man is holding a sign and seemingly 'making the best of it' doesn't mean he's not happy with his lot in life (although, I agree with the premise of Siimon's post). Some people would much rather hold a sign and dance all day than be stuck in an office with a boss breathing down their neck. My grandparents used to work in a factory and, as far as they were concerned, it was a great job. Everyone's different.

Elly Klein | Reply

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