SIICOACH is a blog with powerful tips and observations about personal success, high performance and entrepreneurship.

It aims to help you to

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It's written by Siimon Reynolds, a highly successful high achievement expert and entrepreneur, who has co-founded two large enterprises, Photon Group and OMG. SIICOACH enables you to get Siimon’s latest thoughts and discoveries on productivity, high achievement and entrepreneurial success.

Philosophy of Excellence

by Siimon 18. February 2010 08:14

One of the worst jobs in America is 'Sign Holder'.

You see them on the streets, holding up a sign pointing to a shop or car park.

For hours a day they stand there in the wind, rain or burning sunshine, holding up their trivial sign, bored out of their minds.

For anyone with a speck of self worth, it's the ultimate demeaning job.

Which is why I was stunned recently when I was driving along Sunset Boulevard in Los Angeles.

There was a sign holder performing a highly skilled, electrifying dance routine, balancing the sign at all angles, twisting it around his body at high speed.

Motorists at the traffic lights were transfixed, and so was I.

This guy had taken a terrible job and turned it into something magical, delighting thousands of people every hour.

So many of us are stuck in jobs we don't like, and make the mistake of doing them half heartedly, drudging through them miserably. But acting that way doesn't make our work easier, it does the opposite. Time marches more slowly, our mood stays dark and we never get a promotion out of that job because we're not doing it well enough.

If only we performed our job brilliantly, in a way far above what anyone could expect, we would feel so much better about ourselves, make greater progress and enjoy life far more.

As the great football coach, Vince Lombardi said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour".

Whatever job we have, the secret is to do it superbly. Not just for a chance of promotion, but far more importantly, for our own self worth.

Choosing to be excellent is a better way to live.

Comments

2/24/2010 12:51:57 AM #

When I was in LA, I saw a homeless guy on Sunset holding a sign that said, 'I'll bet you a dollar you'll read this sign.' So much more creative than that old 'Will work for food' chestnut. Sadly, he got a laugh out of me, but not a dollar. But I certainly remembered it, and the level of creativity really impressed me. You just don't see that in Australia. At least, I haven't. Same deal with your dancing sign holder.

Who knows if the dancing sign holder is pulling in more sales or is just pulling in an audience.

Holding a sign and dancing all day might be his dream job, in which case I say good luck to him and hope he's getting paid a decent wage. If not, I hope someone from So You Think You Can Dance, or the like, plucks him off the street and makes him a star. It is LA, after all.

Elly Klein | Reply

3/1/2010 9:03:19 PM #

'Choosing to be excellent is a better way to live.' ...... Love it, have memorized it, thank you!

Amelia | Reply

3/9/2010 5:30:35 PM #

The joyful thing always about your writing Siimon is you gently remind people they have choices and so can determine much of their future, success and happiness[quote

Virginia Gordon | Reply

4/10/2010 11:25:05 PM #

Elly, you can afford to laugh. You don't see creative sign holders because no one in Australia has to hold up a sign - we are protected by welfare. They aren't.
Perhaps food for thought the next time you snigger at the less fortunate.

Grace | Reply

6/21/2010 8:17:16 PM #

Every job has its own quality. It does not be classified on the basis of the salary or other such type of thing. Whatever the job may be, you do your job brilliantly and responsibly. Then only you can shine in your job. Responsibility is a main factor while we are performing a job. It is the secret of getting promotions or any other incentives. If you are responsible in your job, you are always happy with your job. No other disturbances will matter you.  

Coursework | Reply

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