SIICOACH is a blog with powerful tips and observations about personal success, high performance and entrepreneurship.

It aims to help you to

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It's written by Siimon Reynolds, a highly successful high achievement expert and entrepreneur, who has co-founded two large enterprises, Photon Group and OMG. SIICOACH enables you to get Siimon's latest thoughts and discoveries on productivity, high achievement and entrepreneurial success.

The Real Secret to Business Success: Being Nice

by Siimon 29. March 2011 09:38

One of the biggest mistakes people make in business is trying to act too much like 'business people'.

I see it all the time.

Normal, nice people think that because they are in business that they need to behave differently.

They act tough.

They pretend their flaws don't exist.

They demean underlings and make sure everybody knows that they're 'the boss'.

They engage in sly political games hoping to glean a small advantage over their workmates.

They criticise their competitors to potential clients.

All this, because they believe that's how top business people behave.

Now undoubtedly there are indeed corporate leaders that use such ugly tactics to get ahead.

But the really top performers understand that the arrogant bully loses more than he gains.

Business is so competitive now that very little separates most companies in a sector.

So when faced with choosing between two equal companies for a new contract, people will often go with the company whose team members seem nicest.

And when top employees are deciding where to work, once again the warmth and kindness of their potential boss usually becomes a major factor in their decision.

I often think that even if you were the most vile, totally selfish and over ambitious person who was only interested in your own gains, the best strategy would still be to be nice, considerate and caring.

You'd win more business, keep your best staff for decades and get more referrals.

The truth is, being nice isn't just a better way to live, it's a smarter way to work.

Comments

3/30/2011 3:19:25 PM #


Great post Siimon and so true!  It always pays to be nice - to whomever you deal with - when I was a secretary in my early working career my boss always chose whose phone calls to return based on my assessment on whether they treated me with respect or not!  Being nice doesn't equal being weak or a push over, it just creates a better world for us all - in business or not.

Janita Friend | Reply

3/30/2011 4:36:39 PM #

What a cool boss!

siimon reynolds | Reply

11/5/2011 9:36:14 PM #

I would must examine with you here. Which isn't one thing I usually do! I take pleasure in reading a post that will make individuals think. Additionally, thanks for permitting me to remark.

tattoo removal | Reply

3/30/2011 4:10:51 PM #

So true Siimon. I had a conversation with a competitor of mine once after having a great deal of success in a new industry. The company I worked for at the time mopped the floor with our 2 competitors, best part it cost nothing, we won market share by being nice, no acquisitions, no mergers, just being nice. Anyway my competitor told me that his impression of me when we first met was "poor guy, no experience in this industry, he'll get swallowed up" and unfortunately for him he was so short sighted he just didn't see us as any threat whatsoever. My boss at the time reminded me "niceness is like the Trojan horse, it can get you through the enemy territory and into safe going without being noticed". I hadn't thought about this for a long time until I read your article. Thank you for reminding me.

Stuart | Reply

3/30/2011 4:40:36 PM #

I like the Trojan horse analogy- very apt! Most people do massively underestimate the power of kindness.

siimon reynolds | Reply

3/31/2011 1:45:50 AM #

So true. I've overheard it, I've been in conversations with people who think it, and I've been told it by people when I've asked for advice - to be successful, you must be cold-hearted, unemotional, rational and ruthless. Being business-like and being cold have almost become synonymous!

But the truth is, at least for my art director and I, people are much more inclined to work for the nicer boss. A creative director from a large agency in Sydney was so friendly on the phone when we asked to meet with him that we are now hoping hard that we get the job, because we think he would be a really nice person to work for. And what of the equally large agency who told us their ECD doesn't talk on the phone? I think you can already guess, we won't be working there ;)

Amy | Reply

3/31/2011 12:40:21 PM #

This is the most intelligent bit of management advice I've read for ages. We've been luring brilliant staff from multinational competitors for a few years now, purely by being nice to them. And they're happy earning less money than they would have in their old job. Proof that 'mean business' actually increases your costs.

ian | Reply

4/1/2011 12:40:19 PM #

There are also studies that show a direct relationship between how much people like you, and how competent they think you are. Being nice can actually make you 'smarter'.

This is tough for the wave of highly intelligent yet socially inept group of people often given identifies like Asbergers.

Reading social cues more accurately and learning to be nice (without being a pushover) are essential for business.

kat | Reply

4/22/2011 10:59:59 AM #

How unequivacly true siimon, could not have said it better myself, having worked with the latter,some mornings I was in so much of a rush to get to work that I loved so much,
I would forget to put my makeup on,been trying to create that feeling eversince think I have just about nailed it !
cheers
julie

Julie Di Gregorio | Reply

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