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It's written by Siimon Reynolds, a highly successful high achievement expert and entrepreneur, who has co-founded two large enterprises, Photon Group and OMG. SIICOACH enables you to get Siimon's latest thoughts and discoveries on productivity, high achievement and entrepreneurial success.

What We Can Learn From NASA

by Siimon 3. March 2011 13:43

Any good entrepreneur is always taking ideas from other industries and trying them in their own company.

Here's one from NASA I just found out about.

It's called Integrated Concurrent Engineering, or ICE.

ICE turns the traditional model of working on projects upside down.

Here's how it works:

Usually when a company has a big project they work on it bit by bit.

A small group of leaders conceives the idea, then one by one, different people or groups are called in to work on their section of the project.

That seems logical, but it's slow.

You have to wait for different groups to finish their bit before the next group can start on theirs.

ICE is radically different.

Everyone gets together at the start, and works on it concurrently.

When everyone is in the same room, mistakes are realised much earlier in the process.

Waiting time is enormously reduced.

Teamwork is profoundly enhanced, because groups are forced to work with each other.

Projects get completed earlier.

How much earlier?

Well a Disney executive I had lunch with this week told me that switching to the ICE method has tripled Disney's project completion speed.

Think about that.

Just by switching to this method of working they finish jobs in a third of the time.

ICE won't work for every company, but it might just be worth trying in yours.

Get the whole team in earlier. Include everyone from the start. Make them interact with different departments. Let each department see the others work, at every stage. Force everyone to make decisions right there in the room.

In short, massively and concurrently collaborate.

If ICE can help NASA send spacecraft to Mars, it might also make help your company reach the stars.

Comments

3/3/2011 4:04:41 PM #


Hi Siimon,

Thanks for this. It came at a very good time as my team and I grapple with better ways of reducing re-work associated with software development for our World Class CRM implementation.  We are getting the job done - and very successfully - but it takes too long and we waste an awful lot of time because we don't get it Right First Time.

I very much enjoyed your book: 'Why People Fail' by the way.

Regards

Patrick

Patrick Tobin | Reply

3/30/2011 4:41:48 PM #

Thanks Patrick, and really glad you liked the book- inspiring to hear.

siimon reynolds | Reply

3/3/2011 5:18:15 PM #

Hey Sii,

Great article. I have often found that when people are willing to let go
of the ownership of innovative thinking and allow themselves to
be completely open to where a spark might be ignited, awesome
Ideas begin to take off. Just think about the billions of dollars
that NASA puts behind every project. I suspect they might know
a thing or two about innovation and team performance .

Luke Bailey-Wong
Exec Creative Director

Luke Bailey | Reply

3/30/2011 4:43:01 PM #

I absolutely agree. Great to hear from you too Luke, where are you working now?

siimon reynolds | Reply

3/14/2011 12:19:47 PM #

Great post. I think this is all part of the reintergration of society in general. The industrial revolution split us apart and into silos (which the majority of us are still working from..) and now it's slowly dawning on us that we need to work as a community for maximum impact (and survival, let's face it).

This links to the concept of 'co-creation', where the business objectives, strategy are opened up and stakeholders from all sides are invited to contribute. It's not only empowering for all - but obviously effective! Check out Venkat Ramaswamy & Francis J Gouillart's book on the subject - The Power of CoCreation. Cheers!

Jason | Reply

3/31/2011 12:26:22 AM #

Hi Siimon,
Great post, thank you.
It would also be great to get client companies to adopt some of this thinking in their NPD processes so they involve external team participants at the beginning of the project too, and not at an advanced stage of completion when invariable a bunch of issues need reworking because they didn’t have the whole picture at the start.

Lorraine Carter | Reply

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