High Performance Coach for Business Leaders

High Performance Coach for Business Leaders

The unusual thing all entrepreneurs must learn to succeed

by | Jun 18, 2024

Everyone starts their business off with excitement.

Then after a while, it becomes just moderately interesting.
Then all too often running a business becomes a bit of a drag.

At this point, many entrepreneurs do one of two things:
They start looking for a new, more exciting business to switch to.
Or they continue in their business, but with little enthusiasm, and soon little results.

When I coach business owners, I see this occur very often.
And one of my main jobs is to yes, get them excited again about the future of their company, but also do one other thing that’s really important:

Get them to understand that it’s okay to be bored.

If you’re bored with your business, it does NOT mean you are in the wrong business.
You must understand that boredom is a very common feeling for a founder. It’s normal. It’s usual. Nothing is ‘wrong’ if you are feeling bored with your business.
Almost every business owner feels the same. Often.
But so many of us feel bad about feeling bored, as all the other entrepreneurs we read articles about and watch on YouTube seem so excited about their companies.

Don’t believe it.

I have been mentoring entrepreneurs and CEOs for around 14 years. I’ve coached them at every level, from absolute start-ups to people doing over a billion dollars a year in revenue.
Almost all of them experience boredom at times.

So, step number one is to not feel down about feeling bored, and accept that it’s just a part of running a business.
And step two is to realize that your ability to push through the boredom is a superpower.
If you can just get good at persisting with building your business through periods of boredom, I can assure you that you will come out the other side, not just with a much bigger business but one that excites you again.
(By the way, step number three is to re-dedicate yourself to being truly excellent at what you do. When you do this, almost instantly business becomes interesting again.)

So be okay with being bored sometimes. And get good at pushing through it.
It’s an aspect of being an entrepreneur that is very important to master.

Siimon Reynolds

Post Author

Siimon Reynolds, a marketing entrepreneur, now mentors global CEOs and entrepreneurs, distinguishing himself through his own business success.

Siimon has been a major force in advertising and marketing since his early twenties, winning numerous prestigious awards worldwide for creativity.

He now mentors business leaders and entrepreneurs on high-performance strategies for both business and personal success.

Siimon Reynolds, a seasoned speaker, has shared the stage with luminaries such as Richard Branson, Tony Robbins, and others.