I’ve created 4 million dollar agencies in a row.
It’s not luck.
There’s a specific procedure that I follow, and that I teach to all the agency owners who work with me.
Keep this checklist on how to create a high-profit marketing agency. It can make you a fortune:
1. Put Profit First.
I know this is uncomfortable, but unless you put money making number one, it will always be problem for you.
You get what you urgently focus on.
2. Run A Disciplined Business Development System.
Stop waiting for new clients to contact you. And stop doing new business efforts sporadically.
You must develop and follow a system where you spend a specific amount of time on growing your agency every single work day.
3. Get Serious About Your Points Of Difference.
The agency industry is massively saturated. It’s really hard to stand out.
But the good news is almost everyone is saying the same thing – ‘We’ll increase your revenue.”
You need to brainstorm your unique points of difference to have a hope of winning a lot of clients.
4. Map Out The Entire Pitch Process.
Don’t wing it when you’re trying to pitch for accounts. Have every step of the process carefully mapped out and followed. It makes a huge difference to how many clients you win.
5. Become A Master Of Follow Up.
Almost no agency owners do this well.
You need to endlessly stay in touch with at least a hundred potential clients, in a time effective way.
People buy from people they get to know over time.
6. Maximize Your Current Client Profitability.
Don’t spend all your time thinking about new clients.
Spend major blocks of time designing ways to get your current clients to spend more with you.
It’s an easier and quicker path to increase your income.
That’s my checklist for agency greatness.
Keep it. And regularly monitor yourself on how may of these 6 steps you are doing really well.
I’ll listen to you carefully and give you my advice on what you need to do to rapidly grow your agency.
Follow the checklist above and it will help your enormously
