The most important skill in business isn’t marketing or sales.
It’s confidence.
Think about it. When you’re low on confidence everything gets worse:
- Your presentations.
- Your motivation to take action.
- Your leadership.
- Your persistence.
- Your desire to pursue new opportunities.
Yep, when your confidence is weak all of these things become dangerously mediocre.
So if confidence is so important in business, how can you improve yours?
When I coach founders and CEO’s I focus on 2 really effective ways:
- Have a clear vision of your Best Self.
How would you describe yourself when you’re performing at your best?
(Most people are very unclear about the answer to that, and so inevitably get wishy washy results.) - Constantly think about that ideal, confident person and try to act like them all day.
(We tend to become what we think about most of the time. Therefore we need to deliberately choose what we think about.)
These are two simple steps that almost nobody does.
If you do them for just one week you will see your confidence dramatically increase.
And so will your results.
Confidence matters. Don’t leave it to chance.
Work on yours daily.
