by Siimon Reynolds | Jun 18, 2024 | Branding, Weekly Insight
CEO Ron Johnson has been hammered in recent weeks by both the financial press and public markets pundits. Sales down, share price down, low cash reserves. A common view is that time is running out. But I’d like to present a different view. Ron Johnson is doing...
by Siimon Reynolds | Jun 18, 2024 | Branding, Entrepreneurship, Marketing, Weekly Insight
Most of us enjoyed watching the spectacle of the Romney/Obama war from a human and political point of view. But there are also some important marketing lessons that can be learned by analysing their battle. 1. ENTHUSIASM MATTERS. When Obama turned up at the first...
by Siimon Reynolds | Jun 18, 2024 | Branding, Marketing, Weekly Insight
Last weekend I went to one of the world’s biggest markets. Over 2500 vendors sell their wares every week at the Rose Bowl Flea Market in Pasadena, California. You can buy almost anything, all of it old or used. My wife and I went there expecting to walk away...
