by Siimon Reynolds | Jun 18, 2024 | Branding, Entrepreneurship, Marketing, Weekly Insight
Most of us enjoyed watching the spectacle of the Romney/Obama war from a human and political point of view. But there are also some important marketing lessons that can be learned by analysing their battle. 1. ENTHUSIASM MATTERS. When Obama turned up at the first...
by Siimon Reynolds | Jun 18, 2024 | Business Tips, Marketing, Weekly Insight
I was at a pool party on the weekend and heard a fascinating story. I was speaking to a highly successful Beverly Hills property developer and he was telling me about a startling experience he had in Paris. He loves watches and decided to visit the main store of Patek...
by Siimon Reynolds | Jun 18, 2024 | Branding, Marketing, Weekly Insight
Last weekend I went to one of the world’s biggest markets. Over 2500 vendors sell their wares every week at the Rose Bowl Flea Market in Pasadena, California. You can buy almost anything, all of it old or used. My wife and I went there expecting to walk away...
by Siimon Reynolds | Jun 18, 2024 | Business Tips, Marketing, Weekly Insight
There’s an enormous amount of confusion amongst entrepreneurs about how to optimise their website to rank higher on Google. So I thought it would be valuable if I wrote a quick primer on how to maximise your website’s ranking. The good news is it’s...
by Siimon Reynolds | Jun 18, 2024 | Business Tips, Marketing, Weekly Insight
I was out driving recently in Los Angeles and saw an amazing sight. A famous hot dog stand called Pink’s had a line of people outside that went half way around their entire building. The question is, why? Is it because their hot dogs are so amazing? Well...
by Siimon Reynolds | Jun 18, 2024 | Business Growth Strategies, Marketing, Weekly Insight
Here’s a fascinating new stat from the internet research company, GlobalReviews. Generally, 1 in 3 visitors to a website did so because a friend recommended it to them. Not because you advertised. Not because they found you on Google. But just because somebody...
